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Friesland Campina signs up to EU children marketing pledge
date:Sep 22, 2012
ed fats, trans fatty acids, added sugars, or salt, especially to children. Many young children have difficulty understanding that advertising is a tool used to sell products. It is not until children approach the age of 12 that most are able to comprehend the purpose of advertising, he added.

Pledge standards

EU Pledge membership consists of two main commitments.

First, members must commit to no food and beverage advertising to children under the age of 12, except for products which fulfil sp

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