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Friesland Campina signs up to EU children marketing pledge
date:Sep 22, 2012
0, this standard is in line with the requirements of the EU Pledge, therefore we are already compliant to the standards of the EU Pledge, added ter Avest.

Growing ranks

Netherlands-based FrieslandCampina joins 19 other major global food brand owners working under the initiative, including Danone, Nestl, Unilever, General Mills, Kraft Foods, Coca Cola and PepsiCo.

Those firms currently committed to the scheme represent over 80% of the EU food and beverage advertising spend.

The World Federati

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