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Friesland Campina signs up to EU children marketing pledge
date:Sep 22, 2012
on of Advertising, which endorses the EU Pledge, has welcomed the addition of FrieslandCampina to the initiative.

We welcome Royal FrieslandCampina on board, said World Federation of Advertisers managing director, Stephan Loerke.

The value of the EU Pledge has been recognized by the European Commission for the real and measurable change it has made in terms of what foods are advertised to children. The growing ranks of the EU Pledge initiative are testament to initiative success in rallying re

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