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Mt Franklin marketing campaign part of Corporate Social Responsibility
date:Sep 24, 2012
cancer.

In addition to an agreed donation of $250,000 for 2012 to the McGrath Foundation, Mt Franklin bottles will be revamped for the message campaign which will use QR code technology to show video messages of support on the Mt Franklin website.

Consumers will be encouraged to get involved by donating, passing on a message, or creating their own message of support; where $1 from each video message recorded will go directly to the McGrath Foundation.

Australian companies such as IGA supermar

12/24 11:33