date:May 21, 2012
t as a percentage of total fans is over three times that of theirs. We foster a relationship with our fans, and we value their input. This sort of consumer relationship would not be possible without social media.
How can a company tell if its website and/or social media campaigns are working?
Like any measurement, you first create your expectations to measure against. The success is determined by meeting or exceeding the expectations established in the benchmarking process.
Can a company g