date:Sep 25, 2012
owth, with value sales increasing by 40% to around 23M over 2011/12, said the report.
Sales benefited from lower duty on wines with an alcohol by volume of 5.5% or less and more emphasis on healthy lifestyles and lower alcohol consumption. But just one-in-five wine consumers (19%) claimed to be interested in lower-alcohol wines.
A key barrier to the segment was taste, as about one third (32%) of wine buyers said they preferred normal-strength wines.
But less than one third (27%) said they wo