date:Sep 27, 2012
Kraft-owned Cadbury UK has harnessed the power of its 2.5 million-strong Google+ network to launch a new mint flavor of its dairy milk bubbly bar, its social media manager says.
The chocolate firm launched Dairy Milk Bubbly Mint live on Google+ on September 25. The Hangout On Air launch linked up nine fans that sampled the new mint flavored product live.
Jerry Daykin, social media manager at Kraft Foods, said that this particular social media tool provokes a strong connection between consumer