date:Sep 27, 2012
edia tools do allow us to really engage and reward our biggest advocates, he said.
Bubbling with success
Launched in January 2012, Krafts Cadbury Dairy Milk Bubbly brand was worth more than $16.3m (12.6m) in retail sales by August. In this same month a mini version of the 90g bar format was launched to plug self-eat occasions and target female consumers.
The new mint flavor will join a regular chocolate, white chocolate centered and mini version of the bubbly bar.
Mondelez (soon to head up