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PepsiCo savors $363m US tax triumph over IRS
date:Sep 27, 2012
PepsiCo recognized certain business opportunities were materializing in both new and existing international markets in which its primary competitor, Coca-Cola, was not the dominant soft drink brand, Goeke wrote.

Specifically, PepsiCo saw opportunities in Eastern Europe after the Berlin Wall fell in 1989, while once dormant Asian markets were on the rise, Goeke added. But the firm needed to spend billions of dollars on capital investments to establish itself in these areas.

Goeke said that the

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