date:Sep 28, 2012
regularly on it, he added, and there has been a shift from cheap sugar confectionery to mid-priced chocolate products.
The key challenge in these emerging markets is distribution, the analyst said.
Efforts must be made to increase shelf-presence in city supermarkets but also to strike distribution agreements with wholesalers to access smaller retailers; an important platform in these markets, he said.
Refrigeration is also a challenge and setting up agreements to fund or subsidize the cost