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General Mills looks to tap cereal and snacks potential in BRIC countries and beyond
date:May 21, 2012
t decade category sales have been growing faster in international markets and today the majority of cereal sales occur outside of North America. We expect this trend to continue as international markets grow at a faster pace, said Mulligan.


CPW has grown in its share in international markets in recent years and is now the number two cereal company outside North America with a 23% value share.
CPW is the number one cereal company in many emerging markets, including key ones like Russia and Turk

12/21 17:09