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General Mills looks to tap cereal and snacks potential in BRIC countries and beyond
date:May 21, 2012
ial to expand its cereal business in new channels.


While cereal remains a favourite choice for breakfast at home, cereal consumption is also growing away from home. For example, school breakfast programmes are examining in the US and we expect that trend to continue, said Mulligan.


We are the leading cereal company in the education channel. We think our whole grain message really differentiates us, he continued.


He said General Mills out of home cereals had grown at a CAGR of 4% over last

12/21 17:39