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Beer Category Up Against Declining Consumption
date:Sep 28, 2012
Times are tough for the beer category as increased competition from other alcohol segments and economic struggles continue to take their toll on the beer industry. According to the Beverage Information Group's 2012 Beer Handbook, the overall beer industry lost 35.6 million 2.25-gallon cases in 2011 -- a 1.3-percent decline -- to end the year at 2.787 billion cases.

A major factor in beer's continued decline is that adult consumers' tastes are shifting to wine and spirits where there are new pro

12/22 05:48