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Beer Category Up Against Declining Consumption
date:Sep 28, 2012
domestic beer generated one-fifth of total volume; it declined 3.2 percent. These segments are populated by large-volume, mature brands. The ice beer and malt liquor categories also contracted, the research firm said.

Gains were made in several evolving segments, including imported, craft and cider, which emerged as a bright spot. According to Technomic, the smallest category within the beer industry, cider, tapped into many of the same consumer trends driving craft beer and posted the largest

12/22 09:37