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Snack Brands Attempt Mid-Calorie Options That Don't Taste Disgusting
date:Sep 28, 2012
d is a toned-down version of the light craze that started in the 1990s. Back then, low fat or no fat was all the rage. But the products often fizzled.

For instance, McDonald's rolled out the McLean Deluxe, a low-fat burger, in 1991. But the burger, which was in part made with seaweed, had dismal sales. It disappeared from restaurants within five years.

Similarly, Lay's in 1998 introduced Wow fat-free potato chips that use fat substitute Olestra. But the ick factor trumped healthiness when the

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