date:Oct 08, 2012
in the market, because the new businesses are coming in and driving up standards too.
Noting that more than half of all baby food sold is now organic, she adds : I'm not afraid of this competition, because it drives the standard higher and higher. The new players are also limiting exposure to pesticides and putting animal welfare at the top of the agenda, which we really welcome.
It is no surprise that competitors are entering the arena all the time, especially in the ready meals market which