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Shades of grey
date:Oct 08, 2012
effects

Companies have overtly marketed the removal of artificial colours, flavours and preservatives, because they are easier concepts to grasp and represent a value-added consumer proposition. With ingredients that are less tangible to consumers, there is less of a consumer proposition and therefore less of a benefit to manufacturers in marketing their removal, he says.

Picking up on Incles' point, it is virtually impossible to track exactly which ingredients are being dropped because of the

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