date:Oct 09, 2012
y, she said We want to use a lot of our food credibility.
Bachelder isn't afraid at least outwardly of any competitive pressure. To her, Popeyes' competition are the top five quick-serve brands, because she's fighting for the same occasion of lunch or dinner as them. So, Popeyes measures its market share and performance against all of the top chains.
That's the way we want to think. We want to beat McDonald's we don't want to beat just KFC, said Bachelder. We do have to be ahead of them in