date:Oct 09, 2012
ndian consumer. However, increased consumer awareness and government interventions to make cleaner and healthier products have compelled food manufacturers - not just the big multinationals but also the smaller local players - to adopt no additives / preservatives claims.
And it is not just additives and preservatives making an impact on the agenda of Indian food and drink manufacturers.
Organic claims have also shown strong growth from 1% in 2008 to 2% in 2011 and already 3.4% in 2012. Furthe