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Parle Agro introduces Appy Fizz drink in Returnable Glass Bottles and cans
date:Oct 10, 2012
Parle Agro, a food and beverage company, has introduced its apple juice drink Appy Fizz in Returnable Glass Bottles (RGB) and cans.

The RGB format will make the product's entry in small towns and rural markets easier by catering to the aspirational needs of the rural youth - beverage at an economical price point, the cans will be launched only in metros, according to a press release by the company.

Nadia Chauhan, joint managing director CMO, Parle Agro, explained, The launch of Appy Fizz in R

12/24 02:04