date:Oct 11, 2012
proposed introduction of a soda tax in the San Francisco Bay area of California. The tax would raise $3.5 million-$7 million a year.
Spearheaded by the American Beverage Association, the No on N campaign opposes the introduction of a penny-per-ounce levy on sugary drinks to fight obesity. Opponents argue that the legislation would cost the industry millions of dollars in lost sales and result in higher prices for consumers.