date:May 22, 2012
onfectionery and this was again bolstered in 2011 by the release of more products that allow consumers to enjoy chocolate previously available in bigger sizes in single serve portions,continued the report.
This is the start of another major trend, which has seen chocolate confectionery brands released in bite-size formats, often in 40g flexible plastic.
Mars has reacted to this shift in consumer habits with by launching bite-sized varieties of Maltesers, Minstrels, Revels.
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