date:Oct 13, 2012
o 2011. In 2011, these sodium claims have appeared on just 2% of total food launches.
But consumers may be more responsive to products with something healthy added. According to NPD, one-third of adults have indicated strong interest in functional foods and beverages, and one-quarter of adults are already consuming a functional food or beverage at least once a day.
This has led Darren Seifer, NPD food and beverage industry analyst to advise companies that A huge opportunity exists to increase