date:Oct 13, 2012
This months Frieze Art Fair in London sees the worlds first QR-code sushi firmly on the menu. A select number of art lovers will be invited to take part in a trial, scanning edible QR-codes on their salmon bento boxes to discover the sustainability story behind their sushi.
The trial, which has been created by seafood certification and ecolabelling programme, the Marine Stewardship Council (MSC), aims to encourage consumers to utilise smartphone technology to join the debate. This activity cele