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Biscuit sector driven by health and indulgence
date:May 22, 2012
absence of artificial additives or preservatives. This reflects growing consumer interest in clean labels, said Innova.

Clean labels

Over 30% of good-for-you-products involved clean label claims. This accounted for 12% of all global biscuit launches.

But product reformulation by food manufacturers did partially weaken the good-for-you segment of the biscuit market, said Innova.

Companies have been endeavouring to improve the nutritional profile of their standard products in many instances. T

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