date:Oct 15, 2012
getable aisle; these are people who are concerned with whole grains, whole wheat and recyclability; these are people who are living La Croix thats what we call it, she says. The second they taste La Croix and they see that it is calorie-, sweetener- and sodium-free, they turn it around and see the nutrition panel. When they taste it, they realize, this is the brand for me. These nutrition perks have transitioned sparkling water from an occasional beverage to an everyday commodity, she adds.
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