date:Oct 15, 2012
typical health-conscious bottled water consumer, he warns.
Market overview
For 2011, overall bottled water sales totaled
$12.1 billion, growing 5 percent from 2006 to 2011, Mintel reports. During the recession, consumers opted for cheaper water alternatives, such as filtration devices, refillable bottles, private labels and reducing their higher-priced enhanced or flavored water consumption, according to the Mintel report.
Sales in the convenience/polyethylene terephthalate (PET) category