date:Oct 15, 2012
umers return to their pre-recession preference for premium brands, along with respecting authenticity and character more and more, we feel we are well-positioned with the category, says Charles Gibb, president of Belvedere Vodka.
Vodka remains the most popular category in the North American market, according to Mintel. In the market research firms report, it notes that vodka accounted for 32 percent of new product launches in the region.
Given the growth in this segment, Gibb understands the i