date:Oct 16, 2012
Last month we learned that McDonald's fabled McRib would return just in time for this year's holidays, and now we're finding out a bit more about the rationale for the timing.
We dont really do polar bears, DDB Chicago CEO Peter McGuinness told Business Insider about the agency's marketing plan for the McRib, a nod toward the Coca Cola's holiday-themed ad campaign. Without a good hook for Christmas, McDonald's figures, the McRib is a good substitute. The sandwich plays better as a seasonal i