date:Oct 16, 2012
tem, anyway:
Turns out that not that many people actually like the McRib. Or rather, McDonald's is so huge that it needs all its items to be massively popular in order to keep their place on the menu. Those who do like the McRib, love it. But in the broader scheme, It's not a mass play year-round, McGuinness says.
So there you have it. By the sound of it, the McRib's cult sandwich status may be a marketing trick more than anything.