date:Oct 17, 2012
Private-label food brand sales are predicted to achieve market penetration of between 25% and 30% in the next decade, up from their current market share of just less than 20%, according to new market data from Rabobank. The projected growth translates to one in every three food product purchases in the United States being a retailer-branded product by the year 2025.
According to the report, What Would Apple Do? How Can U.S. Branded Food Companies Withstand the Retailer Brand Onslaught?, retail