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To Get “Smart,” Nestle Tries a New Resource
date:Oct 18, 2012
Due to the fact that its stablemate was Vitaminwater, Smartwater might have been initially considered a throw-in at the time of Coca-Colas $4.1 billion purchase of Glaceau, but in the years that followed the unflavored, electrolyte-enhanced super-premium brand endorsed by Jennifer Aniston has become the fair-haired girl for the soft drink giant.

Thats because the brand is pulling in more than $230 million annually, and is increasing sales at nearly 20 percent per year, in channels measured by

12/25 11:29