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To Get “Smart,” Nestle Tries a New Resource
date:Oct 18, 2012
Symphony IRI Group, a Chicago-based research firm (Supermarket, Drug, C-Store and Mass Market excluding Wal-Mart). But Smartwater hasnt just become a four-channel phenomenon its also become the glamour brand of the Coke water portfolio, getting good slots at airports, vending, foodservice, and high-gloss events.

That kind of growth couldnt go unnoticed at Nestle Waters North America, a company so water-focused that it has taken the category once regarded as such a simple product that it did

12/25 11:29