date:Oct 18, 2012
l a little bit like trekking to Bushwick or Portland for a $19 artisanal pizza served in a refurbished auto shop.
Chipotle's design appeal is just as obvious from the perspective of a chief financial officer. It requires cheaper materials than the shiny plastic-rococo stylings of chains like McDonald's and Burger King. That's made the new Wendy's locations cost just $750,000 to build, compared to the $1 million-plus it cost to build an older model. Moreover, the stripped-down, almost industrial