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￡25M Fruit Shoot recall ‘debacle’ hits Britvic revenues
date:Oct 19, 2012



Britvic revenues dropped 2.6% to 1,256M in the wake of a 25M recall of its Fruit Shoot drink sparked after a six-year-old boy from Essex nearly choked on a spill-proof cap.

Damian McNeela, from city analyst Panmure Gordon, said the 2.6% decline in revenues for the 52 weeks to September 30 was driven principally by the impact of the Fruit Shoot recall.

It was initiated after Alexander Farries, from Colchester, started gasping after the lid came off his bottle. The cap was dislodged and he w

12/23 04:07