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Greek Yogurt Product Launches Soar 29% in U.S.
date:Oct 19, 2012
New product launches of Greek and Greek-style yogurts comprised nearly 8% of global yogurt introductions during the 12-month period between June 2011 and June 2012, according to new market data from Innova Market Insights. Launches were up from less than 2% five years prior, with actual numbers rising more than fivefold over the period.

According to Innova, the current trend most likely started in North America and has been a key area of activity in the fresh dairy market. Launches of Greek and

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