date:Oct 22, 2012
ics agency.
Bembos, the fastest-growing local brand, was established in the late 1980s. Last year, it was acquired by Intercorp Peru, a finance and retail holding built by Peruvian billionaire Carlos Rodriguez Pastor. The group in May took over Chinawok, another well-established fast-food business.
The market is going to become more favorable for Peruvian brands, as long as they are sustained by a solid corporate structure, Herrera said. This is only the beginning.