date:Oct 23, 2012
Newly encased in cans with temperature-activated ink, Hiball is growing rapidly in supermarket channels and has taken on a new sales and marketing partnership with incubator L.A. Libations.
The brand, for years an unsweetened, essence-flavored energy water packaged in 11.5 oz. glass bottles, had carved out a small niche in grocery and at Whole Foods, but a risky decision to change the packaging has attracted lots of attention and several important new retail accounts.
Its taken a lot longer t