date:Oct 24, 2012
Xu, vice president of marketing for McDonalds China, said:
Were delighted about this exciting new initiative in China. Both McDonalds and Rovio are brands that are very focused on their customers, wanting to constantly bring them better and more engaging experiences, and thats what brought us together.
Creativity reports that a TV ad starring the games characters is being used to launch the campaign, featuring the pigs stealing a McDonalds burger from a customer, which sets the birds in motion