date:Oct 25, 2012
est-in-class strategic marketing background in B-to-C business, and combines this with extensive experience also in B-to-B, innovation and gourmet areas. All this fits well with the Chief Innovation Officers role.
Since November 2010, Peter Boone worked as Vice President Marketing Australasia and was a member of the regional executive board of Unilever. In his function as Chief Marketing Officer (CMO), he was responsible for the marketing of all brands in all categories in Australia and New Zea