date:Oct 29, 2012
has more than doubled to almost $6 billion over the last decade, with an average CAGR of 6.4%. That far outpaces the 3.5% CAGR of the $34 billion savory snack market (i.e. chips and pretzels), and modest 2.4% growth of the wider packaged food segment. Neither of the past two recessions had much impact on snack bar category sales.
Within the snack bar market - comprised of breakfast, energy and nutrition, fruit, granola/muesli, and other bars - Rabobank estimates that energy and nutrition bar