date:Nov 01, 2012
Heres the challenge for Troy Carter, the manager of pop superstar Lady Gaga: launch a brand that has a basis in celebrity DNA without necessarily using those celebrities as the only reason to buy the product.
Yesterday, Carter announced that he was launching Pop Water, a low-calorie soft drink with famed fashion photographer Terry Richardson as its design director. Activate Drinks co-founder Burke Eiteljorg is also attached to the project, bringing beverage industry knowledge and contacts to th