date:May 24, 2012
t Nestl senior corporate spokeswoman, Melanie Kohli, told BeverageDaily.com: Nestl Malaysia strongly denies any engagement in anti-competitive activities in the trade as alleged by FOMCA.
Nestls Brand Equity Protection Policy (BEPP) did not influence price setting by customers, Kohli said.
Stopping Nestl brand misuse
She added: It only prevents the misuse of Nestl brands as promotional loss leaders by selected retailers. Such activities can have the long-term effect of weakening and erodin