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Consumer Perception of Energy Drinks Plummets
date:Nov 02, 2012
Amid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the category, consumer perception of the top energy drink brands has fallen to its lowest level since 2009, according to consumer research firm YouGov.

YouGov, which measures the impact that word of mouth, news, and advertising has on brands, found that consumer perception of Monster Energy, Red Bull, and 5 Hour Energy has plummeted over the p

12/26 01:20