date:Nov 06, 2012
ut thats kind of what McDonalds does. Instead of creating a completely new sandwich with different flavors, bread and seasonings--it just adds a couple of new toppings to the sandwich, rolls out a huge ad campaign and hopes consumers will get excited.
In many ways, McDonald's is an advertising company that cranks out food as an after-thought.
One could easily say this age-old approach is what stunted McDonalds growth in the first place. And if the restaurant doesnt take huge steps to change s