date:Nov 06, 2012
The Zespri Kiwifruit for Kids campaign recently wrapped up, awarding a $10,000 to the iCAN Foundation to fight childhood obesity. The campaign, which is part of Zespri's efforts to focus on healthier eating, was such a success that Zespri is expanding the program outside of the United States.
Like in last year's iteration of the campaign, consumers were encouraged by in-store and online promotions to support one of six charities that address the issue of childhood obesity. Users could log onto