date:Nov 06, 2012
our brand equities and fuel successful high-return advertising in the key holiday selling season, particularly in priority categories like Bourbon and core markets like the United States.
While the timing of this increased investment will likely cause fourth quarter earnings to be down versus the prior-year period, we believe these are the right investments for the long-term momentum of our business. We are able to make these investments even while reaffirming our target for Beams diluted E