date:Nov 08, 2012
Beam Inc. wants more vodka-imbibing Russians to drink Jim Beam and Maker's Mark whiskey.
But in a campaign to help his people live longer, Russian President Vladimir Putin is pushing the biggest crackdown on alcohol since the Cold War. That could complicate Beam's efforts in a nation that's a cornerstone of its emerging-market strategy.
Russians looking to show off burgeoning prosperity have helped make imported whiskey the fastest-growing spirit in Russia as vodka sales fall. The trend fig