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Beam's expansion hits Putin's crackdown on alcoholism
date:Nov 08, 2012
attract affluent drinkers.

It's about putting luxuries together, Mateo said.

Beam boosted its share of the American-made whiskey market in Russia to 25 percent last year from 14 percent in 2009, according to Euromonitor. Market leader Jack Daniel's now controls 72 percent of the segment, down from 80 percent in 2009. In whiskey overall, Beam is still a bit player in Russia, with 1 percent of the market compared with Diageo's 41 percent share.

12/21 20:14

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