date:Nov 08, 2012
Russians' love affair with Western spirits showed up in tequila consumption as well, which jumped 45 percent. Beam is concentrating its Russia marketing and distribution efforts on Sauza tequila, Courvoisier cognac and Teacher's scotch in addition to Jim Beam.
Russians are a spirits-drinking nation and they are extremely bored of vodka, Malandrakis said. As they try to shed all the associations with a Soviet past and move into a Western direction, premium whiskeys and tequila make sense.
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